One of the Largest Retail customer in North America,wants to build a digital marketing platform to understand its customer needs and connect with themseamlessly and recommend other related products.Other biggest challenge for our Retail customerwas connecting
One of the Networks company in North America, wants to develops networking applications for Software-Defined Wide Area Networks which provides simple and affordable ways to quickly extendextend complex corporate networks to remote
One of the Leading Pharmaceutical company in North America are planning to introduce a new drug on the market which is very useful to cure Heart disease. This shows a huge opportunity for the company as there is a huge market in USA.
Clients
One of the Largest Retail customer in North America,wants to build a digital marketing platform to understand its customer needs and connect with themseamlessly and recommend other related products.Other biggest challenge for our Retail customerwas connecting their franchises to their parent company to maintain consistent pricing and discounts across the board.
They have approached Genisis Technology Solutions (GTS) to provide a scalable solution to address their growing pains and assist in building digital platform. GTS team did a deep dive into company’s business processes by conducting discovery calls and by understandingtheir specific requirements.
Based on the discovery sessions and with future roadmap in mind GTS team suggested Salesforce along with marketing cloud as their digital platform. With Marketing Cloud, companies can track their customers/Prospects digital footprintsand can get feedback on their productsand service in real-time. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform that helps in tracking every customer interaction from various digitals channels such as Email/Mobile/Social/etc.They can even capture individual tweets and posts based on content/company. Inbound social leads can be redirected to the sales cloud where you can work through the lead list efficiently, get details on the opportunities and engage in conversations to create new business, all in one place.
GTS team proposed marketing cloud as preferred digital marketing solution as it helps the company to create personalized experiences to its customers and connects them directly with the company.In today’s market place, if you want to win your customer then you have toprovide consistent experience at every touch point with your customers and salesforce marketing cloud allowed us not only to get right customers but also it helped us in connecting them with product experts.
Result:
1) By using one to one communications through Marketing Cloud, company was able to provide personalized journeys for individual customer. We were able to streamline the experience of 2000 employees and 10+ million customers.
2) Effectively measure each digital campaign and invest on the channels and campaigns that provided more Return on Invest(ROI).
3) Rollout consistent product discount across the Franchises and train the employees on new products.
4) Marketing Cloud has allowed company to talk with customers individually and create one to one relationship to gain future business.
5) Improved standardization and business process across the Franchise model to provide consistent experience for New employees as well as Customers.
One of the Networks company in North America, wants to develops networking applications for Software-Defined Wide Area Networks which provides simple and affordable ways to quickly extend complex corporate networks to remote branch offices. They wanted a trouble ticketing system where they could create, manage, track, and report on their customer inquiries. And also they wanted their structure like "single pane view" that would allow all information to be accessible by everyone in their company.
They have approached Genisis Technology Solutions (GTS) to provide a scalable solution to address their growing pains and assist in building a Networking Application. GTS team did a deep dive into company’s business processes by conducting discovery calls and by understanding their specific requirements.
Based on the discovery sessions and with future roadmap in mind GTS team suggested Salesforce along with service cloud as their network application platform. With Service Cloud, GTS developer team created customer profiles and set up email and web-tocase, auto-response rules which are very useful to manage the customers. GTS developer team began implementing those customizations like security measures by creating a closed-sharing model, which gives their Salesforce administrator the ability to control user access.
Once Genisis Technology Solutions completed the customizations and reviewed them with the company, we held separate training sessions to train company employees on general usage, Service Cloud reporting, and how to administer Salesforce. In addition Genisis Technology Solutions provides Post Implementation Support for 3 months, so that we are able to make any necessary changes or modifications to their Salesforce.
Result:
1) By using service cloud, customer activity is accessible by all of their teams because of “Single Pane View” model.
2) Salesforce is able to integrate with company trouble ticketing system and marketing automation system, making it easy to work with their service delivery partners.
3) Post Implementation Support allowed the company to contact Genisis Technology Solutions with any changes they wanted to make after having time to become familiar with Salesforce.
One of the Leading Pharmaceutical company in North America are planning to introduce a new drug on the market which is very useful to cure Heart disease. This shows a huge opportunity for the company as there is a huge market in USA.
One of the biggest challenge for Pharmaceutical Company is expensive promotion and research & development (R&D) campaigns which are crucial to examine opportunities to simplify and streamline operations in order to align businesses towards the needs of customers. Another challenge for the company is under pressure to generate more profits with smaller sales team. This forced the company to change the size, structure and sales strategies to increase their sales.
They have approached Genisis Technology Solutions (GTS) to provide a scalable solution. GTS team did a deep dive into company’s business processes by conducting discovery calls and by understanding their specific requirements. After analysing various platforms the GTS team proposed salesforce as a one stop solution for all its sales needs.
They have approached Genisis Technology Solutions (GTS) to provide a scalable solution. GTS team did a deep dive into company’s business processes by conducting discovery calls and by understanding their specific requirements. After analysing various platforms the GTS team proposed salesforce as a one stop solution for all its sales needs.
Result:
1) With the help of Salesforce Chatter, we can respond very quickly to customers so that a faster response means more sales.
2) Now the company has capabilities (which salesforce provides) to service more customers with more services to provide more drugs.